Real-Time Engagement for Real-World Results
Today’s customers move fast! They expect brands to respond instantly, personally and across all channels. That’s why leading enterprises are making the switch to agile, next-generation, real-time customer engagement platforms such as EVAM built for today’s dynamic, always-on world; they tend to compliment and then replace tools that are successful but remain batch-engagement focused such as Unica.
Why replace batch-processing only tools such as Unica?
Unica was built for batch processing and traditional campaign execution. But in a world of real-time and digital interactions, it simply could not keep up.
With EVAM, you can:
- Engage customers based on real-time behavior and context
- Orchestrate seamless, personalized journeys across all digital and physical channels
- Empower your marketing teams with drag-and-drop tools—no more waiting on IT
- Scale with confidence using a cloud-native, event-driven architecture
Is This Right for You?
EVAM is the right choice for organizations that:
- Want to move beyond batch campaigns to real-time, event-triggered interactions
- Operate in fast-paced industries like telecom, banking, retail, insurance, utilities, and transportation
- Find Unica’s processes too slow, complex, or disconnected from customer behavior
- Seek a platform that empowers marketers to launch, test, and optimize campaigns with speed and agility
- Need a future-proof solution to support personalization at scale
Already trusted by global leaders like Vodafone, ING and TEB, EVAM powers millions of personalized customer experiences every day.
The EVAM Advantage
- Real-Time Decisioning – React in milliseconds to customer actions
- Event-Driven Architecture – Turn every interaction into an opportunity
- Omnichannel Journey Orchestration – SMS, mobile, web, call center, and more
- Business User Empowerment – Launch and manage journeys without IT
- Scalable, High-Performance Engine – Built for the demands of modern enterprises
How to Transition from Unica to EVAM
We make the shift from Unica to EVAM seamless—with a structured, low-risk approach:
- Discovery & Planning
- Assess your current campaigns and systems
- Define KPIs and identify areas for quick wins
- Data & Integration
- Connect your existing systems and real-time data sources
- Configure EVAM to receive, process, and act on events instantly
- Journey Migration
- Recreate or optimize your Unica journeys using EVAM’s visual tools
- Incorporate real-time triggers and personalization rules
- Training & Empowerment
- Enable your teams with hands-on training
- Shift journey ownership to business users for faster execution
- Parallel Run & Launch
- Run EVAM alongside Unica for validation
- Go live with confidence, phasing out Unica as results grow
- Continuous Optimization
- Use built-in analytics to monitor, test, and improve performance in real time
Ready to Make the Move?
Modern customer engagement starts with modern tools. Make the shift from Unica to EVAM and unlock the power of real-time, personalized experiences—at scale.
👉 Contact us to learn more or schedule a personalized demo.